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  • Chapter Meeting: The Findability Formula

Chapter Meeting: The Findability Formula

  • Friday, March 13, 2020
  • 8:30 AM - 11:30 AM
  • Metropolitan Ballroom, 5418 Wayzata Blvd, Minneapolis, MN 55416

Registration

  • Available once only; registration code required.
  • Available once only; registration code required.

Register
Guest Speaker: Heather Lutze, CSP

The Findability Formula

Bring your laptop or tablet to this meeting!

To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce. So how do you ensure that your business gets found when prospects are searching for solutions?

Your head will be buzzing with new ideas and a greater understanding of how search engines find you, including what tangible steps you can take to direct a successful online marketing campaign.

Search Engine expert Heather Lutze, CSP has cracked the code for driving the right online customers to your virtual door – when they are ready to buy! Heather draws back the curtain and reveals what web developers and computer nerds should know but probably don’t! This presentation is about the underlying strategy, tactics and tools you can use to successfully market your business and get found online, through a combination of strategies such as SEO, PPC and Social Media. This is the Findability Formula – a holistic approach to dominating search results and market share online.

This presentation will cover:

  • How to be found online— and what to do if you aren’t!
  • Finding your top performing keywords to optimize your site
  • The keys to Pay Per Click Advertising
  • Using Social Media successfully

Since 2002, Heather Lutze has presented in the US, Canada, UK and the South Pacific to groups like Vistage International and toured with Anthony Robbins. A Certified Speaking Professional, she excels at turning what can be a somewhat dry topic into a fun, empowering and inspiring learning experience. Her past successes included working at Yahoo, helping clients to dominate the web with pay-per-click advertising. She founded and sold her own agency and now is a Search Engine Optimization expert, and creator of the renowned Findability Formula, causing an SEO buzz wherever she goes.

Bring your laptop or tablet to this meeting!

8 a.m. registration
8:30 a.m. buffet breakfast
8:45 a.m. program begins

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