Guest Speaker: Orvel Ray Wilson, CSP, CEC
Selling from the Stage: Using Stories to Attract High-Value Clients
Reveal how to make every speech spin off multiple high-dollar bookings. Getting the business is the toughest part of the business, and this program shares simple guerrilla marketing tactics that are simple, easy, and highly effective.
In this fast-moving 75-minute program, you’ll learn:
- Why speaking is a great way for speakers, consultants and coaches to attract high-value clients
- How to get bookings, both free and fee
- How to structure a presentation that sells
- The secret to selling from the stage without sounding commercial
- Three types of stories that, when you tell them, make prospects line up to hire you.
Presented by one of the most respected members of NSA, Orvel Ray Wilson, CSP, is a coauthor of the legendary Guerrilla Marketing series, with more than 22 million books sold worldwide, including Guerrilla Selling, Guerrilla Trade Show Selling, Guerrilla TeleSelling, Guerrilla Negotiating and Guerrilla Retailing. Unconventional, engaging and funny, he's addressed audiences large and small in more than 1,000 cities and 44 countries, on every continent except Antarctica.
After 40 years as a professional speaker, he now coaches other professional speakers on method, material and marketing. He holds the highest level of certification recognized globally by meeting planners. In 2001 he was named "Speaker of the Year" by Meeting Professionals International (MPI), San Diego, and he’s been voted one of the world’s “Top 5 Sales and Marketing Speakers” for the past 5 years straight.
8 a.m. registration
8:30 a.m. buffet breakfast
8:45 a.m. program begins