Chapter Meeting: Marketing with a Book

Marketing with a Book

Has anyone asked you, “Where’s your book?” You know how speakers often have this problem: they lose bookings and leave money on the table because they haven’t got a book out yet. Learn the latest trends for the preparation, publishing, and promotion of a book that grows a speaking business, makes a profit for the speaker, and attracts high-paying clients. Leading the session are Henry DeVries and Mark LeBlanc, CSP, coauthors of the book Build Your Consulting Practice, and cofounders of Indie Books International. 

DeVries is a weekly columnist for Forbes.com, a speaker for Vistage International, and the author of nine business books, including the 2013 bestseller from McGraw-Hill, How to Close a Deal Like Warren Buffett, now in five languages including Chinese. LeBlanc, past president of the National Speakers Association, is the author of the underground bestseller Growing Your Business, which has more than 70,000 copies in print. Together they also wrote, along with Kathy McAfee, the book Defining You: How Smart Professionals Craft the Answers to Who Are You? What Do You Do? How Can You Help Me?

As a ghostwriter and editor, DeVries has worked on 300 nonfiction book projects in the last decade. His proposals have earned five-figure advances for clients. He has won multiple Best Business Book of the Year awards and achieved numerous Amazon #1 Best Seller Rankings, including: marketing, sales, business skills, and negotiating. As a professonal speaker he trains business leaders how to persuade prospects, job candidates, and investors with a story. LeBlanc, also author of the book Never Be the Same, has conducted over 145 business development retreats across the country called The Achievers Circle. He has special expertise on the core issues speakers and professionals face on a daily basis. Mark is the poster child for what can happen when you write the right book.  He has been invited to speak more than 1,000 times on his expertise – business development.

Agenda

• Part I -- Mark LeBlanc, “Writing the Right Book” (40 minutes), includes two short interviews
• Break
• Part II -- Henry DeVries, “Persuade With a Story” (50 minutes)

8 a.m. registration
8:30 a.m. buffet breakfast
8:45 a.m. program begins