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  • Chapter Meeting: What's Stopping Millennials or Gen Xers or Boomers from Hiring You--and What to Do About It

Chapter Meeting: What's Stopping Millennials or Gen Xers or Boomers from Hiring You--and What to Do About It

  • Saturday, September 14, 2019
  • 8:30 AM - 11:30 AM
  • Metropolitan Ballroom, 5418 Wayzata Blvd, Minneapolis, MN 55416

Registration

  • Available once only; registration code required.
  • Available once only; registration code required.

Registration is closed
Guest Speaker: Anna Liotta, CSP, MA
President, National Speakers Association

What's Stopping Millennials or Gen Xers or Boomers from Hiring You--and What to Do About It)

At present, the workforce is 29% Boomers, 23% Gen-Xers, and 45% Millennials. Bad news: what captivates one group is turning off another. Worse news: you can't just target the final decision-makers with your marketing. During the sales process you--or maybe only your website--will touch all three generations.  How do you adapt your marketing and sales pitches, so they are effective regardless of who is receiving them?
 
In this fast-paced, action-focused session you will learn:

  • Your own generational blind spots that are sabotaging making a connection with older or younger clients
  • The one piece of research you must do before talking to a decision maker
  • How to accommodate contradictory needs of different generations in one sales pitch
  • How to update your visuals, websites, interactive activities, and even your CRMs so they get your message across to all generations

This is a must-attend session for speakers of all generations. Well, only if you want to close more business!

8 a.m. registration
8:30 a.m. buffet breakfast
8:45 a.m. program begins

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