Chapter Meeting: Sticky Content

Sticky Content
How to use Interaction and MiniBrands to make your messaging massively memorable

Your speech content is powerful only IF it’s remembered. For it to impact audience members’ perception and behavior it needs to be truly STICKY. And in speeches, sticky… is tricky.

Brian Walter, communications consultant and corporate humorist with Extreme Meetings, will show you exactly how to make your speeches dramatically more sticky. How? With an action-packed, example-laden, steal-these-ideas session on memory-enhancing platform skills. You’ll discover the “Sticky Formula” and how to use…

• Experiment with Voluntainment to get audience interaction
• Use Call & Response techniques to GET responses
• Pose questions dynamically
• Quiz audience members
• Interview audience members
• Brand your main points

Since 1998, Brian Walter's Extreme Meetings has “infotained” audiences from 10 to 10,000. He is a unique blend of internal and external communication expertise. Over a 30-year career, Brian has been an advertising director, marketing & sales director, radio & TV commercial producer, copywriter, communications manager, video producer, script writer, management trainer, consultant and professional speaker.

He’s even a past Guinness Book of World Records holder for producing the world’s shortest TV commercial. Brian has earned the elite Certified Speaking Professional (CSP) designation, been inducted into the NSA Speaker Hall of Fame, and is NSA’s current national president.