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LinkedIn Essentials for Professional Speakers

  • Thursday, April 06, 2017
  • 9:00 AM - 12:00 PM
  • OffiCenter Minnetonka, 12800 Whitewater Drive, Ste. 100, Minnetonka, MN 55343


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LinkedIn Essentials for Professional Speakers

Join LinkedIn expert Carol Kaemmerer and certified Social Media Strategist Amy Jauman to discuss LinkedIn strategy and application specifically for professional speakers.

LinkedIn is not just for job seekers anymore. We can’t pretend that it doesn’t matter what our profile looks like or how we use the LinkedIn platform. People are looking to LinkedIn to vet you as a speaker. What will they find when they look at your profile?

In our 3-hour, hands-on workshop, Carol Kaemmerer, Speaker, Author, and Executive Branding Coach, and Dr. Amy Jauman, Speaker, Author, and Chief Learning Officer for the National Institute for Social Media, will share strategies that will allow you to more powerfully leverage LinkedIn to articulate your brand with authenticity, to grow your speaking practice. Carol and Amy are both active members of NSA. Carol is a member of our Speakers Academy and Amy is in her second year on the board for the Minnesota Chapter.

This workshop is perfect for you if your LinkedIn profile is up and running, but you’d like to take strategic and tactical steps to move it to the next level.

Participants will:
  • Craft an outline for their LinkedIn strategic plan
  • Learn the key drivers of the LinkedIn search algorithm to maximize their chance to be found on a keyword search
  • Learn specific strategies for expressing their brand powerfully
  • Make specific changes to their settings to spare them from embarrassment
  • Begin the process of improving their profile text
BRING your fully charged laptop or tablet and your LinkedIn password.

All attendees will receive a copy of Carol’s book, LinkedIn for the Savvy Executive, and Amy’s book, Marketing and Communications: The Right Social Media Content at the Right Time.

About the Speakers

Carol J. Kaemmerer is a popular speaker, coach and corporate trainer who helps businesses and executives leverage the power of LinkedIn to increase their visibility and influence, engage with their ideal audiences and cultivate reputations as thought leaders. Carol believes that your personal brand -- well-articulated on LinkedIn -- is your best protection against business factors beyond your control.

Specializing in strategies for using LinkedIn as a personal branding and business development tool, Carol has helped brand-name leaders and C-suite executives use LinkedIn powerfully, creating positioning and messaging that reflects their business passion with authenticity. Businesses engage Carol to polish their brand and expand their footprint on LinkedIn, to teach employees at all levels about LinkedIn and online visibility, and to provide one-on-one coaching and profile development for their top executives. When employees look good on LinkedIn, the company looks good too.

Dr. Amy Jauman, SMS, is the Chief Learning Officer for the National Institute for Social Media. She’s a speaker, professor, social media strategist who focuses on using social media, experiential learning techniques, and online resources to make information meaningful to adult learners in traditional and remote business and educational environments. In 2017, she authored the NISM textbook Comprehensive Field Guide for Social Media Strategists: Master the Six Content Domains of the SMS Exam.

Amy has a Master’s Degree in Experiential Education and a Doctorate in Organization Development. In 2013 she became a certified Social Media Strategist (SMS) and Certified Instructor through the National Institute of Social Media (NISM). In March of 2014, Amy was accepted as one of 58 members representing 12 countries in the inaugural class of the Prezi Educator Society. She is also the marketing director the Minnesota chapter of the National Speakers Association (NSA).

NSA-MN is the Source. Whether you want to find the best presenter for your upcoming meeting or you want to commit to the speaking business. We deliver the resources that guarantee your success.

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